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Shell Helix iPhone Game
HSBC Kinect Installation
Shell Ecoville Facebook App
Nokia Social CRM
Carbon Trust Pitch Win
Shell 'Let's Go' Online Campaign
adidas winning the Last Mile
Microsoft Employee Engagement
B&Q Activating Friendly Experts
Prudential Integrated Campaign
Shell Global Recruitment Press
Pizza Hut Email Comms
Shell Online Display Kit
Nike 'Find your Park Player'
Hand drawn concepting
Shell Innovation Academy

The new Shell Helix Ultra TV ad featured a translucent, crystal car that allowed the viewer to see oil moving around its engine. Our brief was to extend this 'performance you can see' proposition.


TV audiences loved the idea of a crystal car and YouTube buzzed with users saying comments like,
"I wish I had a crystal car".


Give people their own crystal car - or, rather, the engine part - within an Apple iPhone or iPod Touch game. Using the accelerometer feature, gamers could manoeuvre oil by tilting or tapping to reveal the inner workings of a crystal engine.

This fun game tested dexterity while building brand engagement. It also spread the word of the campaign since users could challenge friends via email, Facebook and Twitter.
© 2001 - 2011 Stuart J Wilson