CHALLENGE

Casumo is a Swedish unorthodox online casino brand that is new and different from traditional online casinos. The brand is not well known in the UK amongst online casino players.

INSIGHT

Casumo exists for people who are looking for something new and different. Upwards from the midlands, to the north and into Scotland exists an untapped audience who are regular, passionate online casino players.

SOLUTION

Let's use the influencers our audience follow to uncover unorthodox and unexpected games from across the UK. A documentary style content series called 'Play Absurd' challenges each influencer to train up and play an expert in Bog Snorkelling, Lawn Mower Racing and Gurning. The idea put simply is that unorthodox gaming brings people together and if you play absurd you'll have more fun. So take a walk on the wierd side and try Casumo.