BENYLIN. WE SPEAK COUGH TVC SCRIPT

We open on a typical crowded moving commuter train. All seats are taken.

None of the passengers are speaking with one another. Some are reading books, magazines or newspapers, some are listening to their headphones and others fiddle with their phones and tablets. There are awkward shared glances but mostly eyes are down.

We see in front of us a young woman. She is standing up holding on to the handrail above her head. She displays a certain swag style in her clothes and certainly in the way she moves. She also has a swagger to how she surfs the movement of the train. She's clearly cool.

As we move closer towards her she raises her fist to her mouth and expels a loud cough, loud enough for a few commuters to be disturbed by it. She swallows and looks perturbed that the obstruction in her throat has not cleared. She coughs again and incurs more commuter stares as a result. She coughs a third time into both hands. The train stops in its tracks. There is silence and all eyes seem to be on her. It's HER moment.

With her audience's attention she transforms that third cough into an amazing human beatbox performance in which she mixes urban street sounds together with actual coughing. In fact her performance quickly cycles through all four major cough types. She starts with a tickly high hat noise, moves into a dry sounding snare drum cough, then into a chesty bass blast cough that doesn't even sound like it came out of her and finally she climaxes into an extraordinary grinding sound mixed with the effect of a mucus cough being cleared to the beat. The rendition ends and she exhales slowly as the carriage begin their applause.

VO: However your cough sounds, we know how you feel and we've got exactly the right solution because we speak cough.

SUPER: BENYLIN. WE SPEAK COUGH.

BENYLIN - WE SPEAK COUGH

Challenge

Benylin had 50 years of experience in the field of treating coughs. As a result of this milestone they wanted to market themselves as expert practitioners.

Insight

Why couldn't Benylin put all that knowledge into a Smartphone app that uses machine learning to translate every cough captured by each microphone and offer a target solution from their product range of 18 cough syrups.

Solution

We would then build a campaign around the functionality of the app, 'We Speak Cough' becomes the most up-to-date reference tool for diagnosis and relief.