|My blog: stuwilson.tumblr.com||twitter.com/stuwilson||Download CV|
|Volkswagen.com UX Design
Haagen Dazs - Pleasureforher.com
Samsung uPlus microsite
Nokia Social CRM
Trust Pitch Win
Shell 'Let's Go' Online Campaign
adidas winning the Last Mile
Microsoft Employee Engagement
|B&Q Activating Friendly Experts
Prudential Integrated Campaign
Shell Global Recruitment Press
Pizza Hut Email Comms
|Shell Online Display Kit
Nike 'Find your Park Player'
Hand drawn concepting
Coca-Cola Email Football
BENYLIN. WE SPEAK COUGH TVC SCRIPT
None of the passengers are speaking with one another. Some are reading books, magazines or newspapers, some are listening to their headphones and others fiddle with their phones and tablets. There are awkward shared glances but mostly eyes are down.
We see in front of us a young woman. She is standing up holding on to the handrail above her head. She displays a certain swag style in her clothes and certainly in the way she moves. She also has a swagger to how she surfs the movement of the train. She’s clearly cool.
As we move closer towards her she raises her fist to her mouth and expels a loud cough, loud enough for a few commuters to be disturbed by it. She swallows and looks perturbed that the obstruction in her throat has not cleared. She coughs again and incurs more commuter stares as a result. She coughs a third time into both hands. The train stops in its tracks. There is silence and all eyes seem to be on her. It’s HER moment.
With her audience’s attention she transforms that third cough into an amazing human beatbox performance in which she mixes urban street sounds together with actual coughing. In fact her performance quickly cycles through all four major cough types. She starts with a tickly high hat noise, moves into a dry sounding snare drum cough, then into a chesty bass blast cough that doesn’t even sound like it came out of her and finally she climaxes into an extraordinary grinding sound mixed with the effect of a mucus cough being cleared to the beat. The rendition ends and she exhales slowly as the carriage begin their applause.
VO: However your cough sounds, we know how you feel and we’ve got exactly the right solution. We speak cough.
SUPER: BENYLIN. WE SPEAK COUGH.
BENYLIN - WE SPEAK COUGH
|© 2001 - 2014 Stuart J Wilson|