Kiddie Compass is an aid to parental supervision. Because you will do everything in your power to protect your kids and see that they never come to harm.

Kiddie Compass is a system that helps you locate your children if they go out of your line of sight when playing outside or if they disappear when you are out shopping. It works simply by putting a GPS detectable waterproof wristband on your child and then syncing it to your smartphone kiddie compass app.

The app has features to manage ringfencing play areas and proximity alarms. It will also send a real-time alarm if the wristband doesn't move for the set period you allocate, so as to detect when the child has removed it.

That is all it does. Like all the great apps - it aims to do one thing very well.

Because supervision is fallible.

There is a deep emotional insight around the experience of a parent the moment their young child goes missing.

Unless you are the parent of young children it is impossible to know what it feels like to suddenly realise that your precious 3 year old child has disappeared from your line of sight.

There is a strong need here that can be satisfied using technology.

Yes, on the surface this appears to be a first world problem - to remove the parental anxiety of not knowing where your children are. However, the consequences of losing a child are very high (The Madeleine McCann case in point) and are always at the forefront of the parent's attention every time their children leave the safety of the family home.

So a piece of technology to enable and maintain the line of sight between parent and child could become paramount in this out of home aspect of parental supervision.

We are looking at a product to serve the early life stage of a child, crucially covering a 5 year period of development starting from 3 years old and ending around early adolescence aged 8.

The target market of 3-8 year old is easily influenced by their parent to wear and adopt a GPS transmitting wristband.

There could be a current gap/opportunity in the business model around the production and distribution of the wristband hardware, through brand partnership of ISP network and cutomer sevice provider. e.g. Nokia & IHG Hotels or Tesco.

The parents will download the Kiddie Compass app to their smartphone and the system will start working as soon as the wristband is synced to the parent's phone/app.

The value of that synchronised connection of app with device and the peace of mind/confidence it provides to the parent, means the technology is not only adopted - it forms a key part of modern parenting 'super vision' for a five year period.

This is why the app only needs to do one thing well by keeping functionality/features to a minimum. This simple design approach allows the hardware to be as streamlined, durable and lightweight as possible.

As long as the wristband battery can be recharged using wireless charging there is no reason why the family will not adopt, use and even cherish this permission asset right up to the child's 8th birthday, or until he/she grows out of wearing the wristband at a later date.