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My blog: stuwilson.posterous.com | twitter.com/stuwilson | Download CV | |||||||||||
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Volkswagen.com UX Design Haagen Dazs - Pleasureforher.com Samsung uPlus microsite Nokia Social CRM |
Carbon
Trust Pitch Win Shell 'Let's Go' Online Campaign adidas winning the Last Mile Microsoft Employee Engagement |
B&Q Activating Friendly Experts Prudential Integrated Campaign Shell Global Recruitment Press Pizza Hut Email Comms |
Shell Online Display Kit Nike 'Find your Park Player' Hand drawn concepting Coca-Cola Email Football |
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Constantly
looking to evolve, VW invited LBi to pitch for the online global presence
under new brand positioning of Das Auto. I was brought in to work alongside the Experience Architects and the Creative Director to define a user journey from entry point at .com, down through the range into a particular model (The Touareg). Once arriving at the model, the user can experience the features in a relevant and engaging environment before customising it, pricing it and finding the nearest dealer to take the vehicle for a test drive. |
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© 2001 - 2012 Stuart J Wilson | |||||||||||||