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My blog: stuwilson.posterous.com twitter.com/stuwilson Download CV
 
 
Volkswagen.com UX Design
Haagen Dazs - Pleasureforher.com
Samsung uPlus microsite
Nokia Social CRM
Carbon Trust Pitch Win
Shell 'Let's Go' Online Campaign
adidas winning the Last Mile
Microsoft Employee Engagement
B&Q Activating Friendly Experts
Prudential Integrated Campaign
Shell Global Recruitment Press
Pizza Hut Email Comms
Shell Online Display Kit
Nike 'Find your Park Player'
Hand drawn concepting
Coca-Cola Email Football
 
 
 
Constantly looking to evolve, VW invited LBi to pitch for the online global presence under new brand positioning of Das Auto.
I was brought in to work alongside the Experience Architects and the Creative Director to define a user journey from entry point at .com, down through the range into a particular model (The Touareg). Once arriving at the model, the user can experience the features in a relevant and engaging environment before customising it, pricing it and finding the nearest dealer to take the vehicle for a test drive.
   
 
 
 
 
 
 
 
 
 
 
 
 
 
© 2001 - 2012 Stuart J Wilson