EA Sports | Stuart Wilson | Integrated Creative Lead

My blog: stuwilson.posterous.com

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Volkswagen.com UX Design
Haagen Dazs - Pleasureforher.com
Samsung uPlus microsite
Nokia Social CRM

Carbon Trust Pitch Win
Shell 'Let's Go' Online Campaign
adidas winning the Last Mile
Microsoft Employee Engagement

B&Q Activating Friendly Experts
Prudential Integrated Campaign
Shell Global Recruitment Press
Pizza Hut Email Comms

Shell Online Display Kit
Nike 'Find your Park Player'
Hand drawn concepting
Coca-Cola Email Football

EA Sports were looking to consolidate all their suite of football games under one destination: Football World. Apart from coming up with the brand look and feel, I was tasked with a site that had to accommodate the split between football fan and football gamer at any point in the customer journey. By making Football World more accessible to fans it would bring the opportunity to cross sell the relevant EA Sports football title based on the fan's behaviour and interest within the site.

EA Sports commissioned us to design and supply the pre-order pages for the launch of FIFA 08 during the Football World project. The site was respectful to the global look and feel, first established for US games such as NBA LIVE 08 and Madden NFL 08.