Challenge

Promote Pizza Hut's menu, which changed every month, with monthly emails.

Insight

Most people don't look further than the preview pane when reading their emails.

Solution

Make every pixel in the preview pane count. This meant customers could see Pizza Hut's latest offerings at a glance, whether for single or dual offers, without having to open their emails.

Our monthly emails grabbed attention and were a great success - building excitement, driving repeat visits and boosting profitability..