Challenge

Position Shell as a global leader that can be trusted to tackle the energy challenge.

Insight

There is a growing sense of urgency surrounding the energy debate. People expect Shell to have a strategic plan - and they want to know what it is.

Solution

Create a global banner campaign around Shell's plan and demonstrate how Shell intends to deliver more energy and less CO2.

Our interactive banners showcased Shell's work in four key areas: CO2 management, energy efficiency, energy security, and energy diversity.

The banners were self contained with short animations and bite-sized information about Shell's achievements. That way, busy individuals could see the highlights of Shell activities, with no need to visit the Shell site.

Shell Market Kit Online Display Ads:

Brain
300x250
728x90
Expandable 160x600

Calculator
300x250
300x600
336x280
468x60
728x90
Expandable 300x250
Expandable 300x600
Expandable 728x90

CO2
300x250
300x600
336x280
468x60
728x90

Conveyor
300x250
300x600
336x280
468x60
728x90

Funnel
120x600
160x600
300x250
300x600
336x280
468x60
728x90
Expandable 300x250
Expandable 300x600
Expandable 728x90

Key
300x250
300x600
336x280
468x60
728x90

Snakewell
300x250
Expandable 728x90

Spanner-Pencil
300x250
300x600
336x280
468x60
728x90
Expandable 300x250
Expandable 300x600
Expandable 728x90