IQOS and HEETS flavors are new, innovative products in the tobacco industry and their visual aesthetic needs to be as bold, brave and cutting edge as the product itself. This is basis of the following work: A premium look that is visually arresting and continuously engages the target audience's attention span with original content inside this competitive visual platform.

Route 1 - Say Hello To Color
Short, fun product-led stings that tell the story of each flavor's DNA, introducing each one in a dynamic reveal that pinnacles in an aroma note icon being drawn by HEETS sticks.

Route 2 - Kaleidoscope
Using the existing brand DNA photography mood boards of each flavor, turn them into moving mesmerising observations of beautiful forms and shapes that are perfectly symmetrical in form that finish on a relevant pack shot that introduces that particular flavor.

Route 3 - Flavour Idents
Using high-production values, present a series of cool, grungy and modern aesthetics that takes inspiration from the lives of LAUs, who are always in on the latest trends.