Challenge
Create a toolkit for a consistent recruitment advertising campaign across twenty different countries in the Asia Pacific region.

Insight
HSBC invests in training and the development of it's people at every career level. As a new employee it is enriching to be part of such a progressive worldly organisation and therefore you yourself are enriched and will grow.

Solution
A toolkit of five executions across five different audience stimuli. Templates for poster, press and online were created in english and supplied to each country for localisation.