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My blog: stuwilson.posterous.com | twitter.com/stuwilson | Download CV | |||||||||||
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Volkswagen.com UX Design Haagen Dazs - Pleasureforher.com Samsung uPlus microsite Nokia Social CRM |
Carbon
Trust Pitch Win Shell 'Let's Go' Online Campaign adidas winning the Last Mile Microsoft Employee Engagement |
B&Q Activating Friendly Experts Prudential Integrated Campaign Shell Global Recruitment Press Pizza Hut Email Comms |
Shell Online Display Kit Nike 'Find your Park Player' Hand drawn concepting Coca-Cola Email Football |
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The MyCareer planning tool makes the Bank wide open for me to plan my future around what I want out of life. ROUTE 1 We know that some people in HSBC feel disempowered. They feel their career is at the mercy of their boss, their education, or even the fates. Your career, your way Your career, your way focuses attention on the new power that MyCareer gives people to influence their future at work. It emphasises HSBC's understanding that everyone has their own aspirations, their own talents and their own approach to life. And it positions MyCareer as a response to that, enabling people to realise their potential in whatever way they choose. ROUTE 2 There are hundreds of different careers you can pursue within HSBC. There's incredible variety. Which means that there are all different kinds of roles in which all different kinds of people can flourish. The challenge has been finding the right role amidst all that variety – but that's exactly what MyCareer has been designed to overcome. Find your way Find your way encourages people to value the difference they can bring to the Bank. It encourages them to reflect on the things that make them unique, and to look for ways they can make the most of their attributes. It brings to life the aptitude tests that are the functional core of MyCareer. ROUTE 3 Everyone has aspirations for their career. The difficulty sometimes is making those aspirations into concrete goals that you can work towards. Discover what you can achieve By inviting people to Discover what you can achieve, we're introducing the essential nature of MyCareer – it's mapping of people's skills against the opportunities that abound in HSBC. We're explicitly inviting people to give MyCareer a try. And through our executions we will tempt people further by
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© 2001 - 2012 Stuart J Wilson | |||||||||||||