A social media pitch for a campaign, that will reach more than 20 key KitKat markets globally, provides snackable takes on the iconic Nestlé chocolate brand’s sign-off line, ‘Have a break, have a KitKat’, by celebrating how different types of breaks can happen online, desktop or mobile.

This include people who break together, or on their own and those who share their breaks with the everyone. The campaign will connect many social platforms, including Twitter, Tumblr, but mainly focussing on Facebook.