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Redefine Visaro gently as wider than a midfield boot and into defenders.

Communicate what the boot actually means to a 17 year old. Rather than communicate that we have two types of boot in our range, when after all a third 'magician' boot is coming out soon.

17 year old planning to become a pro. What do they think?

What makes the boot a smart choice?

Present what each boot is for. What's your tipple?

Who are you? How do you play? Do you play intelligently? How do you prefer to play? Do you play beautifully? Do you play direct? Are you just here to score goals and you’re deadly?

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