Priorin Bloom App

Create an engaging game, in the form of an app, where people
plant, nurture, grow and personalise a tree throughout their course of Priorin, to help them remember to take Priorin and understand how it works.

The growing tree acts as a kind of 'progress bar', giving people
a visual representation of a process that they can't otherwise see
clearly and helping them to see how close they're getting to their
goal of restored hair.

It helps us express the idea that 'nature takes it's time' – so you
shouldn't expect a natural treatment like Priorin to work too rapidly.
And involvement in the game will help people clear the hump of
disillusionment when they are most likely to abandon Priorin.